Thursday, January 30, 2020 at 1:00pm EST

COST: $297 per dial-in connection

Over the past several years, seniors housing occupancy levels tumbled to new lows amid rampant development in many markets. According to recent NIC MAP market statistics, however, occupancy levels may have bottomed out and are poised to begin a long-needed rise. No provider should miss this potential change in market fundamentals. But without knowing how to best take advantage of any changes that will be occurring in the next several years, some providers will be left empty handed. In other words, a rising tide does not lift all ships, or senior living community census. Everyone needs to be ready for battle, but occupancy is just one aspect. The other is rate, and what it takes to be able to raise rates after a long period of price discounting and other giveaways. How else to pay for those labor costs?


In this session, you will learn:

  • New strategies to jump start your census
  • Whether you should go for occupancy increases or rate increases, and why
  • Why some communities are able to maintain 100% occupancy…always
  • New strategies to employ in this digital age, and why they work
  • What’s the most important change to make to your marketing strategy…now

Join us to see what you should do, now, to move your census to 100% without sacrificing rate. Others have done it, and now it is time for you to do it as well. Don’t get left behind as our panel of experts walks you through the most promising methods, and you get to ask them your most important questions.


Steve Monroe, Managing Editor, The SeniorCare Investor (moderator) Joseph L. Roche, CEO, The Roche Associates Inc. Alexandra Fisher, Co-Founder and Chief Creative Officer, Sherpa Janel Wait, Chief Strategy Officer, GlynnDevins

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This webinar is ON DEMAND; if you are unable to attend the live webinar a recording of the webinar will be placed in your membership site.